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What are my market entry options?

new markets, joint ventures, partnership,business


The most common ways of entering emerging markets is through a Joint Venture or Acquisition. However, the fact is most partnerships fail as a result of;

  • Misalignment of objectives between the two companies
  • Incompatability of businesses
  • Cultural differences
  • Poor communication
  • Lack of financial resources




How Paragon International can help.....

Joint Ventures

We work with companies in diversified industries in their Chinese, Indian, Nigerian or UK Joint Venture negotiations.
We assist foreign investors in short listing and identifying local joint venture partners, carrying out the required Due Diligence. Subsequently, we also give strategies and related advice about the Joint Venture such as complementary contributions from each other, management control, length of cooperation and human resources.


Paragon International acts as a matchmaking platform serving the overseas community. We work with Chinese, Indian, Nigerian or UK based companies who can meet the quality standards and expectations of overseas businesses. We perform initial screening to make certain that the acquisition targets understand the basic requirements of overseas businesses and can engage in meaningful discussions about price, value and quality. Paragon International will then work with you through the acquisition process including Due Diligence and negotiations.


To find out more, click here.